celebrating 250 years of adventure

AMERICA NEEDS
MORE ADVENTURERS!

THE department
of adventure®

The Department of Adventure® exists to spark curiosity, fuel discovery, and turn everyday Americans into lifelong adventurers. Whether you’re chasing sunsets in the National Parks, road-tripping through small towns, or finally checking that iconic landmark off your list—we’re here to make the journey unforgettable. Our products, challenges, and community are designed to help you see more, do more, and love this country a little more with every step.

Department of Adventure - Happy Big 250!
Department of Adventure - Happy Big 250!

make adventure
great again!

It was a spirit of boldness, curiosity, and courage that built America — and it’s time to bring it back. Make Adventure Great Again isn’t just a slogan, it’s a call to rediscover what made this country extraordinary. Adventure isn’t a luxury or a weekend escape, it’s a mindset — one that carved trails, connected coast to coast, and shaped the American story. We’re here to revive that spirit, to trade comfort for challenge, scrolling for exploring, and routine for something remarkable. Let’s bring back the grit, the wonder, and the will to go further. 

Let’s Make Adventure Great Again.

let's Celebrate america!

America is more than a place on a map — it’s a living story written across fifty states, countless landscapes, and generations of people who dared to dream. From the red rock canyons of the West to the quiet coastlines of New England, every corner of America holds a piece of who we are. We celebrate the wide-open spaces and the small towns, the history that shaped us and the values that unite us. In a time when division makes headlines, we choose to focus on what brings us together: our land, our legacy, and the shared belief that this nation is still worth knowing, loving, and exploring. This is about pride. It’s about unity. It’s about America.

Department of Adventure - Happy Big 250!